What is it? Dark and Lovely Fade-Resistant Rich Color is permanent hair color which delivers vibrant, fade-resistant color and shine. Dark and Lovely’s exclusive Moisture Seal Technology’s super rich conditioning....
100 percent gray coverage, even on stubborn grays. Triple protection system protects before, during and after coloring for up to eight weeks. Pre-color treatment protects and primes hair.
Feria takes red to the next level of high intensity. Color booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional color vibrancy. Bold...
